The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.
In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.
Mobile represents roughly one third of travel-related sales, with the mobile share growing around 15% year over year.
As a result, adapting the customer experience to mobile and personal tech will be a key characteristic of successful travel brands in the years to come.
- Focus on customer experience to mobile
- Personalised experience using data
- Digital travel campaigns
- Mobile payments
- Adapt to voice search SEO
- Video content
- Booking retargeting