92.7 Billion US dollars market worldwide is a relentless pursuit of the next growth milestone. Their customers are online, so there is a huge amount of work to fill the funnel by using free trial signups, demos, webinars, whitepapers, and more. Once sale or sign-up is made, there’s still work to do. Onboarding is critical, churn rates must be monitored, and retention should become a priority.
Digital marketing can have a major impact on SaaS company’s success. It can reach a wider audience, across multiple channels. As the number of users increases, and with them, the amount of data that is being produced, implementing SaaS solutions to handle the workload is going to be absolutely vital.
- Attract new customers via multiple channels
- Create unique content
- Segmenting audience
- Nurture leads before conversion
- Thank loyal customers
- Ask for referrals and feedback
- Use data to optimise customer journey