Traditional retailers face disruption and existential challenges from the continued growth of online retail, taking customers and sales away from stores — and changing shopper expectations for product assortment, price, and retail experience. To compete, traditional retailers must redefine the role of the store, developing their own distinctive capabilities by leveraging both their physical and digital footprints.
How consumers want to shop – in addition to how much they want to spend – are strategic questions with no simple answers. While retailers grapple with providing a consistent shopping experience among channels, new kinds of competitors seem to pop up out of nowhere, further altering customer expectations and disrupting any hoped-for status quo.
- Omni-Channel Retailing
- Ecommerce Automation via triggered emails
- Optimise websites for Mobile eCommerce
- Native Social-Selling
- User generated content for ecommerce engagement
- Review marketing