An increasingly competitive legal industry, advancements in technology and a constantly changing digital marketing landscape, means law firms must adapt and innovate. A failure to do so will leave your firm at risk of falling behind, as others forge ahead.
Modern law firms now focus on innovative tools, software, and processes to grow their firm. A recent Ackert Advisory study highlights this trend, with a 70 percent adoption rate of CRM for law firms.
Law firms are also rapid adopters of content marketing. Many firms recognize the power of content marketing to show expertise, drive traffic, capture leads and make sales.
Mobile is important – there are no two ways about it – and it’s no surprise that some law firms have shifted their
- Content Marketing
- Long Form content
- Visual Content
- Power of LinkedIn
- Mobile Optimized Sites
- Power of Podcasts and Interviews
- Email marketing for lead generation