of the average buyer guides themselves before ever contacting a brand or salesperson according to Marketo.
days spend an average consumer conducting online research before buying.
Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
- CMS as Internal capacity (People, Process, KPI’s and goals)
- Persona profile analysis
- Content planning
- Content calendar